bmw_1928_r63

    Cwi Associates


                                                                     

Services For Power Sports OEMS

-- Activating Multi-Line Dealers:  Web site/Social Media/ Email bolt on:  Via their email and social media dealers can reach more folks than you can.  We activate multi-line dealers and make it simple for them to create test rides for YOUR products but do that via landing pages you control.  Dealers will unwilling to use their email and social media to create sales leads that post to your lead management platform for fear that leads created among their customer base might be sent to a competitor.  OUR system solves that problem but allows you to maintain total control over landing pages featuring your product.  So click the logo on the dealer web site or the link in their email or social media post and “see” product / request a test ride. 

 -- TestRideToday.com / Track Digital Ads … Devoted to one  purpose only – tracking digital advertising.  For example, we hosted all Ducati digital ad landing pages.  Our system solves the problem of correctly tracking views from Facebook ads which google analytics cannot track correctly.  So we host ad content just to track it and of course then moved resulting “sales leads” to our lead management system which sent leads in real time to dealers via PowerSportsLeadManager.com and can post to the OEM lead management system as well.

-- PowerSportsLeadManager.com sends sales leads to dealers and tracks them.  Sales leads are sent in real time to dealers however those “leads” are acquired.  We empower the OEM to track which ads work or do not work to create sales leads and bring in "conquest sales".  [This is typically done based on dealer zipcode and defined market area.]  This system allows you to add and delete dealers and re-assign sales leads to “new” dealers.  It allows you to TRACK which [digital] ads work or do not work to create leads that convert to sales.  It allows you to take names / information collected at events and move the sales leads immediately to dealers.  It can post to any CRM system.  It can also COLLECT the sales lead via smart phone or tablet or kiosk or upload of key entered paper forms.  And it can be set up to only send leads to appropriate dealers having demo bikes.

-- Test Ride and Get Promotions:  We can target these promotions to those most likely to respond via analyses of the customer file and past sales leads.  Folks are invited via email land post card.  The system makes sure folks are not “premium” shopping, meaning, going from dealer to dealer just to get the gift.  We can turnkey these promotions.  Meaning, source the premium and ship it to the test rider. The key of course is to TARGET the promotion focusing on all and only those most likely to convert to a sale and require them to present proof that they’ve been invited to participate.  This is a useful tool to drive sales and engage and excite dealers.

--Dealer Locators that sell: Ask about our 4 different dealer locators capable of showing just ONE dealer that is closest or "owns" a zipcode, just the dealers with product, with an without an ad panel, with and without showing a form creating a sales lead for a displayed dealer, or letting the consumer pick the dealer they prefer for dealer contact.

.Supporting Technical Services

            -- Scoring sales leads and customer lists
            -- “Smart Forms” for registration and tracking        
            -- Conversion studies and ad tracking
            -- Dealer sales lead conversion studies
            -- Content Hosting and Cold Fusion Programming
            -- Email Re-Engagement
            -- Look-alike audiences for targeting
            -- E-Lists / Mailing Lists and data appends