They can capture a url referrer meaning they know and record how
someone got to the page hosting the form. So they can track specific
ads or track a visit from a link in a dealer email or off a dealer web site.
Clients can then track whether a promotion is in fact attracting the right
sort of sales lead along with total leads per ad.
The forms RESPOND based on the url referrer. The form / questions
can be different as can the text around based on how this person
got to the form, meaning, that it can all change depending on the
specific ad clicked or email link clicked. So the questions can
be different AND the confirmation screen can be different. If you
promised them a pdf e-book the confirmation screen can present the
link needed to download that gift.
Each specific page can have a css style sheet so that if the form is
embedded in your web site it can LOOK like it was part of your web
site: color .. fonts all match.
The forms work on smart phones and tablets
-- And finally the whole system is also a data warehouse allowing clients
to download records by date created [so you can download those created
just this week] and download them by source [e.g. coming from your web
site and asking for dealer contact] and by other factors including by
specific dealer assigned a sales lead. Each dealer is assigned a unique
user name and password allowing them at any time to download records
assigned to them. They can download by source [such as IMS Show or
web site Dealer Locator], by date range, by intent to buy time frame, or
-- The system is pre-built to host the information most important to a
powersports brands such as Contact Info, whether currently own a
client brand bike, VIN number, intent to buy time frame, email, phone,
and, whether they have opted in to dealer contact.